Jennifer Lopez is a strong and determined woman. Her story tells it, but also her lifestyle. An example? To keep fit, the singer and actress gave up coffee and alcohol altogether, in addition to training that would be the envy of despite her 51 years. And now at the solemn call of her mantra “beauty has no expiration date”, JLo presents its first JLo Beauty skincare line, on presale starting tomorrow 8 December, just in time for Christmas shopping. The rumors had already been circulating since the end of the summer.
The promise is tempting, to have skin as radiant as that of the singer. But what distinguishes this skincare line from all the others? “They’ve been asking me for years what I do to get skin like this,” she explains on Instagram. “And now I almost feel compelled to share my beauty recipe with people. In my life I have tried everything from the most expensive to the cheapest products. In the end, I realized that the best beauty secret is what my mother taught me when I was little: olive oil. To be used on the skin but also on the hair, nails, body. A true magical ingredient to have the glow effect but in a natural way “.
The beauty line is characterized by 7 skincare references: a multitasking serum, a multitasking mask, a moisturizing cream with SPF 30 sun protection, a wonder cream to nourish and plump, a cleanser gel / cream, the eye contour and the complexion booster for a radiance immediate. And if the pack is obviously golden and luxurious, the cost is, by the will of JLo itself, “affordable”. Not to mention that, and you can see it in the video, Alexander Rodriguez (her future husband) also participated in the selection of ingredients.
Jennifer Lopez is not the first star to present a cosmetic line. Before her Rihanna, Lady Gaga and Selena Gomez. Just to name a few. It is now a world to which more and more stars adhere and lately we are not just talking about women. Recently rappers Drake, Travis Scott, Pharrell Williams and Kanye West have also decided to join it.