The moment that all the fans of Fenty Beauty were waiting finally arrived. After completely revolutionizing the beauty industry thanks to an inclusive range of foundation shades and must-have products, Rihanna launches its first skincare line: Fenty Skin. Many rumours were already circulating, but the confirmation arrived from the pop star during a long interview with British Vogue. Rihanna announced that Fenty Skin will be released on July 31st, and posted on the official accounts of the brand a video where the singer incorporates the products in her beauty routine. For now, the line includes three essentials: a foaming cleanser, a toner and a hydrating creme.
“Fenty Skin is for my fellas too! No matter who you are, you deserve to have great skin!” These are the words that Rihanna used to announce that Fenty Skin will be genderless and for the campaign, the singer poses next to A$AP Rocky and Lil Nas X. The slogan? “The new culture of beauty”.
According to the document revealed by Page Six, the line will include skincare products, cleansers and body wash, cosmetics, fragrances and different beauty tools. While thanks to Elle Magazine we know the names of some of the products, like Buff Ryder, Instant Reset, Fat Water, Flash Nap, Hydra Vizor.