Korean skincare brand Anua has officially introduced Kendall Jenner as its first global brand ambassador. Inspired by the supermodel’s minimalist beauty and essential skincare philosophy, the K-beauty brand designed this collaboration to expand its intuitive and instant skincare concept to an even wider global audience.
Founded in 2019 by founders and current CEOs Seonhyeong Lee and Changju Lee, Anua is a Korean skincare brand based on carefully selected natural and dermatologically certified ingredients, designed to deliver visible results on all skin types.
The brand’s formulations feature ingredients such as peach, PDRN, and rice ceramide, developed with a focus on skin barrier health, efficacy, and accessibility.
Visualizza questo post su Instagram
Since entering the US market in 2022, Anua has achieved annual growth of over 200% and is expected to surpass $500 million in global revenue by 2025.
To celebrate Jenner’s new role, the brand is launching a campaign highlighting its PDRN Collagen Glow Facial Serum Spray.
It’s a capsule spray formulated with PDRN (Salmon DNA) and hyaluronic acid. The spray provides instant hydration and a radiant, smooth complexion, without leaving a residue or weighing down the skin.
The campaign has just launched on global digital and social media platforms and will show the public how Jenner uses the spray in her daily routine, from morning prep to travel and on-set touch-ups.
“I first discovered the double cleanser, and it has changed my skin. I also love their Azelaic green serum and PDRN which gives me a dewy glow. I am big fan of the products,” said Kendall Jenner.
Visualizza questo post su Instagram
More contents are sure to follow on Anua’s channels and Jenner’s platforms, as part of a multi-year partnership that includes global campaigns and product launches.
“We are thrilled to partner with Kendall Jenner, a true global icon. Her minimalist and intuitive lifestyle seamlessly aligns with Anua’s ‘trend meets trust’ philosophy, and we look forward to sharing this shared vision with a wider global audience,” said Yi Seonhyeong, one of the founders.
