The pair of artists has in fact just unveiled a new drop from the Fenty Beauty line for which the rapper collaborated with his “baby mama” and make-up mogul.
The brand new beauty product promoted by the couple is the “Lux Balm“, a lip balm based on cherries from Barbados (the pop star’s birthplace)” which seems to give instant hydration to dry lips: “juicy, Barbados Cherry-powered lip balm packed with vitamin E + shea butter [that] brings dry lips back to life with instant hydration.” The caption claims.
While it’s not the first time ASAP Rocky has appeared in a campaign for Fenty Skin – in 2020, the rapper starred alongside Rihanna, proving that the skincare label is for the “fellas” too – this latest project is a real four-handed effort, characterized by the presence of ASAP Rocky especially in the communication phase.
The new promotional video for Rihanna’s Fenty Skin Lux Blam features Rocky with his hit single, “RIOT (Rowdy Pipe’n)” named after the couple’s second child, Riot.
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The song, produced by Pharrell Williams, and the music video were actually already in circulation since July 2023 and this makes us understand how long this collaboration for Fenty Beauty has been planned. Just pay attention to the lyrics of the song: “Flossin’ hard, this ain’t dental floss/ Flossy, glossy/ Nah, —–, this ain’t lip gloss/Luxe balm up in my palm/ New collab with my baby mom.”
In the campaign teaser, which appeared on Thursday (January 4), Asap Rocky holds the lip balm in the translucent blue-gray packaging in front of the camera, running his tongue over his golden teeth amid a series of close-ups of his luminous lips.
Another Instagram post describes the Lux line as “slim, slick n easily slips into your pocket, so you can keep it on you wherever you go.”