The new year is already starting to amaze us with some pleasant surprises. Clavin Klein underwear’s latest campaign is one of these.
The American brand, known for its undisputed ability to choose the most coveted sex symbols of the moment as ambassadors, now offers us a sculptural Jeremy Allen White, in the guise (even if there is little clothing) of a Calvin Klein model for the new spring 2024 campaign.
In recent months, White has gradually earned himself heartthrob status almost unconsciously. The second season of The Bear, released last summer, only intensified collective interest in the charming actor, thanks to his portrayal of Carmy Berzatto, a tormented and talented chef who has a penchant for wearing tight and skimpy T-shirts.
2024 actually seems to be Jeremy’s year. Despite his endearing modesty, The Bear’s young actor prepares for new films, new relationships, and now, new roles in the world of fashion.
Captured by the lens of Mert Alas, Jeremy Allen White makes his debut at Calvin Klein without veils, or rather, in underwear, slipping into the role of model with ease.
The timing of the campaign is particularly appropriate: White is currently busy promoting the new film, The Iron Claw, whose story focuses on the world of wrestling. At the same time, his private life also began to trend on social media after the paparazzi saw him going out with the singer Rosalía.
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The new campaign features White as the protagonist, immortalized in his hometown of New York. With his sculpted physique, rumpled hair and bewitching air, the actor is filmed climbing a rooftop in the city, wearing the brand’s iconic underwear.
Featuring new and improved CK classic designs, the collection includes Intense Power, Micro Stretch and Micro Mesh styles, along with Modern Cotton and Cotton Stretch underwear.
Clavin Klein unveiled the new and “spicy” campaign on Thursday and the brand’s videos and photos have already quickly flooded social media.
To the delight of our eyes, the campaign just launched via the website is destined to hang around on billboards and on the brand’s social channels for a while yet.