Valentine’s Day is near and underwear and lingerie brands like Skims don’t miss the opportunity to show off iconic themed campaigns.
This time the brand founded by Kim Kardashian has chosen Rosè, from the K-pop girl group BLACKPINK, as its face.
The singer, now at the peak of success thanks to the viral single “APT” with Bruno Mars, is certainly not new to the world of luxury and fashion. In fact, she was appointed global ambassador of Saint Laurent in 2020, she was the protagonist of the campaigns for Yves Saint Laurent both in the Beauté sector and in the brand’s clothing and accessories sector. The New Zealand artist has also been an ambassador for Tiffany & Co. since 2021.
Now Rosé appears as the protagonist of Skims’ very romantic Valentine’s Day 2025 campaign. In the shots taken by photographer Carin Backoff, the singer sports velvet slips and pajamas decorated with lace details and festive graphics. Exploiting the art of romance and sensuality in all its forms, the collection features tank tops and dresses for lovers’ holiday.
Visualizza questo post su Instagram
“Valentine’s Day has always held a special place in my heart,” shares ROSÉ. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”
Known for her excellent intuition in choosing faces for the SKIMS brand, co-founder Kim Kardashian commented: “Every SKIMS campaign is designed to be iconic and ROSÉ embodies that perfectly.” She continued: “Her elegance and energy are unmatched, and she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully.”
With the Skims Valentine’s Shop already active on skims.com, the collection is currently available to purchase both online and in-store.
The new line, perfectly represented by Rosè, offers a range of exclusive branded underwear, characterized by hearts, kisses and typical Valentine’s Day shades.
Visualizza questo post su Instagram
