On Tuesday morning, Bella Hadid officially unveiled her latest project: Ôrəbella, a line of fragrances “that are good for your skin.”
The model had already leaked some clues in this regard since February. Since then, she hasn’t offered much insight into the brand’s products.
But now we know her new beauty brand Ôrəbella will cover a wide range of products including fragrances, scented body and hair care products, incense and diffusers.
According to official news, we can finally state that Ôrəbella is mainly a fragrance brand whose peculiarity lies in respecting the sensitivity of the skin.
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Hadid will launch the label with a trio of scents formulated with skin-nourishing ingredients like snow mushroom and jojoba oil, add-ons that replace the alcohol base that most fragrances are formulated with.
For the young entrepreneur, the Ôrəbella fragrance line is the culmination of a dream, hard work and the desire to be the change she wanted to see due to her sensitivity to fragrances.
These perfumes have a lot to do with the model’s personal experience and her lifestyle. They are nostalgically inspired by the memories and experiences that Hadid shared with her family during childhood and the packaging aims to be a tribute to Arabic culture.
“My mom, my sister and I all have a different love for scents. That’s why I wanted to be able to make something that was kind of an ode to each of us and an ode to different people in the world.” She explained in an interview. “The scents are genderless and they change with the pH of your skin, which I think is really interesting. You can put it on and it can be a little bit more feminine or a little bit more masculine. It was important for me that the fragrances weren’t a female set and a male set like I saw growing up. I want people to feel unique when they wear it and for the product to be like a second skin.”
There’s Window2Soul, a bouquet of rose and jasmine; Salted Muse, a woody, amber-y aquatic; and Blooming Fire, a citrus floral with a hint of patchouli. All three scents double as a lightweight moisturizer: in a video for Vogue, Hadid demonstrates their “shake-to-activate” formula.
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Given Bella Hadid’s well-known social commitment, her brand, Ôrəbella, will also donate a percentage of profits to two associations: the Lower East Side Girls Club, and PATH International.
Ôrəbella’s inaugural fragrances will launch online in early May.
