Nike, Fortnite, McDonald’s, PlayStation … how far can Travis Scott go with his collaborations? The artist’s creativity knows no bounds, and after having marked his unmistakable imprint in different sectors, in addition to the music, of course, the time has come to debut in the beauty industry too.
Just in the last few hours, through a story posted on Instagram, La Flame spoiled its next beauty partnership, starring Byredo, a luxury brand known above all for its fragrances. This unexpected union’s outcome is two of the Swedish company’s flagship products: a candle and a perfume. Created together with the Byredo team of Ben Gorham, the collection is titled “Travx Space Rage“, and the two products bear the TRAVX signature, accompanied by the wording SPACE RAGE and the Cactus Jack logo. The containers feature a “stellar” design with shades ranging from purple to blue, perhaps to channel a galaxy-inspired aesthetic, and decorated with co-branding lettering printed with handwritten lettering.
The collaboration marks Scott ‘s first adventure in the beauty space and is available on the Byredo website and Travis Scott’s web store. The 100ml perfume bottle will cost $ 285, while the candle is priced at $ 95.
Let’s just hope this doesn’t lead to a “family discussion” as the Kylie Jenner company is now saturated in this world with its cosmetics line, as are sister-in-law Kim Kardashian and her husband Kanye West.