Fashion does not go unnoticed, even at football events. The trophy itself, housed in a Louis Vuitton case, is a prime example.
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Being a major sponsor of the FIFA World Cup since years, McDonald’s wanted to go big this time. In early June, the
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From the overwhelming sound of the Strokes that dominated the festival to the performances of Addison Rae and Pantheress, to Justin Bieber’s
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As any luxury and fashion enthusiast knows, merchandise is essential to any promotional campaign. Ahead of the May 1st release of “The
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Hermès will open “Mystery at the Groom’s,” its second interactive installation, at Pier 36 in midtown Manhattan. The installation had already made
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If you are looking for last minute inspiration for costumes, you know you can rely on the American VIPs and celebrities who
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The Met Gala 2025 already has its place on the calendar, marked for May 5th and the Costume Institute has already started
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LEGO and Nike have finally decided to join forces. On August 22, LEGO and Nike announced a multi-year partnership, details of which
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The closing ceremony of the Paris Olympics was a succession of spectacular moments – Tom Cruise lowering himself from the roof of
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Fashion has always had its role in the Olympics and in the sporting universe in general, but its predominant presence at this
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