LOEWE and On are back with a new collaboration, once again combining high fashion and technical performance.
In addition to a line of exclusive outdoor apparel, the major news is the inclusion of a sneaker co-designed by the two brands for the first time.
This season, the duo presents the Cloudsolo, a limited-edition shoe that captures the essence of both brands’ design DNA.
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To introduce their latest footwear and apparel collaboration, a campaign was created featuring a short film shot by American photographer Ryan McGinley, directed by Bleunuit, and performed by the MazelFreten dance company with movement direction by Ash Rucker.
The footwear collection features a series of Cloudsolo models. The perfect fusion of luxury and comfort, functionality and style.
The upper of each Cloudsolo is crafted from On’s technical mesh and embellished with LOEWE’s signature pebble detail. The CloudTec midsole, combined with a combination of innovative ON technologies such as Helion superfoam and Speedboard, ensures optimal performance for everyday wear without sacrificing aesthetics. The sneaker’s translucent texture, quick-release elastic laces, and co-branded logos create a lightweight and versatile design. The Cloudsolo collection is designed in a color palette that appeals to everyone, offering both muted neutrals and vibrant hues such as turquoise, orange, and lime green.
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The other shoe model included in the collaboration is the Cloudtilt sneaker, reissued in two new colorways: denim gray and denim blue. Each Cloudtilt features a mesh upper, a rubber toe cap, and the brand logo on the heel loop, offering a sporty yet minimalist aesthetic suitable for urban environments.
While the footwear is the true protagonist of this collaboration, the Fall/Winter 2025 ready-to-wear collection is also not to be overlooked. The entire collection reinterprets LOEWE’s luxurious textures through On’s functional and contemporary design.
The clothing line is designed with a focus on high-performance technology fused with luxurious design elements. It includes flocked anoraks, cargo pants, and basic activewear, ideal for the fast-paced rithm of urban life.
The latest LOEWE x On collaboration will be available for pre-order online on October 15th, with wider distribution in stores and on the LOEWE website starting October 16th.
