As any luxury and fashion enthusiast knows, merchandise is essential to any promotional campaign.
Ahead of the May 1st release of “The Devil Wears Prada 2”, the highly anticipated sequel to the iconic 2006 comedy, AMC Theatres, Cinemark, and Fandango have announced the launch of exclusive film merchandise, including a pair of sunglasses, a limited-edition promotional magazine featuring fashion shows, a wine glass, and a bright red popcorn bucket shaped like a handbag.
In recent years, themed movie theater merchandise, which blends food with gadgets, has proven to be particularly catchy.
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The one gaining the most popularity on social media is the handbag-shaped popcorn bucket, which will be available from the film’s release date.
This extraordinary collectible replicates the look of a real designer handbag. The bright red bucket features two charms, including the iconic pitchfork-tipped stiletto heel from “The Devil Wears Prada” and a hotel-style keychain.
It was officially previewed by AMC Theatres. Perhaps almost as eagerly anticipated as the film itself, the handbag-shaped popcorn bucket inspired by “The Devil Wears Prada 2” has already gone viral.
The promotional item, which brilliantly combines a cinema snack with high-fashion aesthetics, was designed and manufactured by Golden Link Inc.
Beyond its runway-ready look, this original bucket has a practical function: it’s the perfect size to hold a generous serving of popcorn.
As part of its promotional initiatives, Fandango is offering a special “Runway Ready Bundle” for $50. The exclusive package includes a ticket to the upcoming sequel, a handbag-shaped popcorn bucket, and a limited-edition Runway promotional magazine.
Admittedly, the film’s theme itself lends itself particularly well to the design of branded merchandise and products. Additionally, theaters will offer a clear, double-walled tumbler decorated with a “rain of accessories” graphic and a black popcorn tin featuring the elegant silhouette of a city skyline.
For anyone who’s already laid eyes on the bucket, there’s good news. The collectible bag isn’t exclusive to AMC and is expected to launch at other major theaters as well.
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