The British beauty brand War Paint for Men, known for its colorful moisturizers, correctors, shaving gel and eyebrows, has opened the first men’s make-up store in the world. It is located on Carnaby Street in London. The store offers the full range of War Paint for Men products and gives men the opportunity to learn about make-up options and try them on the spot. The space also features beauty technologies, including ииииииDesigned by Me. This is the first service in the world that creates foundation or colored moisturizer, made specifically for any skin tone.
Other features of the location include.
Customers can ask a screen, which shows Danny sitting on a chair, any questions about War Paint or male make-up. High-tech programming and pre-recorded answers will allow Danny to answer any customer question.
War Paint for Men founder Danny Gray said, “I am so proud and excited to open the world’s first male makeup store in London. It was so important to me that it was not just about opening a store to sell products, but creating a place where people could live an experience. I wanted to create a relaxed and inviting place to help men feel comfortable in conversation and learn more about make-up, haircut or even talk about mental health. All we’re trying to do as a brand is about normalizing men by using products and tools to help them feel more secure. Our store is here to do just that.”
War Paint for Men, founded in 2015, sells its products in more than 80 countries. He previously opened the world’s first men’s make-up counter brand in a retail store at John Lewis. He is also represented by Harvey Nichols and MR Porter in the UK, Sephora in Australia, Loft in Japan and Arnotts in Ireland.
The topic was addressed by our magazine exactly a year ago. Already then we pointed out how male make-up is becoming a real multi-billion-dollar industry. And if from the first to embrace this world was just the brand Tom Ford, today more and more celebrities bet on beauty. From American rapper Travis Scott, to Drake, from Pharrell Williams, to Italian singer Fedez.