Rihanna presents the new Fenty Collection: Release 6-20. The key concepts behind the capsule are creativity, youth, freedom and hope, and it will be released in three different drops during June, starting from June 11th on FENTY.com. The collection mix different styles from different eras, celebrating the freedom of expression and social changes that different generations had to face. The first drop features psychedelics prints, grunge sweatshirts, cropped shirts, asymmetrical dresses and wide trousers.
Fenty and Rihanna share the same values, freedom, challenging yourselves and culture. Release6-20 is the post-lockdown answer to fashion, that supports the fight for freedom and global equality, that wants to express a new luxury era that believes in inclusivity. Rihanna seems unstoppable, not only she recently released her second lingerie collection Savage x Fenty with a digital campaign on Instagram, but also, during the lockdown, her Tik Tok profile, Fenty Beauty House, became the most followed beauty account on the app. Then, the entrepreneur pop-star became, according to Forbes, one of the richest celebrities in the UK, even richer than Queen Elizabeth II.
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Introducing FENTY 6-20, our summer collection inspired by the irrepressible creativity, hope and spirit of youth. A three-part journey exploring different facets of youth culture, from the multi-hyphenate work ethic to the new digital rave scene. Captured here by Lea Colombo, our cast of artists, musicians and models embody the powerful, youthful energy of the release. Hold for more. Drop 1 launches this week on June 11 Drop 2 – June 18 Drop 3 – July 15 Photographer @leacolombo Video by @julienxxnxx @robocolo #FENTY #Release620