Over the years, the sphere of cosmetics has already been widely explored by the world of high fashion. But if we tighten the field at the last period, then we will realize that something unusual is happening. The approach by the streetwear scenario towards this sector. A striking example of this phenomenon is provided by Stüssy, who, after the first previews on Instagram, revealed his first perfume: Laguna Beach.
The eau de toilette fragrance with a futuristic name was produced in collaboration with COMME des GARÇONS Parfums to strengthen the link between the US brand and the universe of Rei Kawakubo; But also to achieve the highest quality standards. The 50ml bottle promises to contain the essence of Californian atmospheres. For the realization, extracts of cedar, musk, and other natural ingredients gave freshness.
As we anticipated at the beginning of the article, introducing a fragrance in the line-up of a brand like Stüssy is the sign of a change. An extension beyond the scope of apparel and accessories to enter the profitable field of fragrances and cosmetics. How can we forget Supreme, which last year produced its first lipstick with Pat McGrath? But not just brands. We also think about the world of music. Last year Travis Scott presented his “space” perfume, and Drake made some very fragrant candles for the home. Rapper Lil Yachty has decided to give life to Crete, a unisex nail polish brand.