In November in the United States, at Clyde High School in Texas, an extraordinary event happened for these times. Seventeen-year-old student Trevor Wilkinson was suspended for showing up to class with nail polish. A fact that immediately attracted particular attention in the media and captured the interest of rapper Lil Yachty, taking the boy’s defense. When asked what he thought about Wilkinson being suspended for nail art, the rapper said, “Why do we still have barriers? If someone wants to express themselves and isn’t hurting anyone or knocking anyone down, they should be allowed to do so“.
And now Lil Yachty, in addition to music, creating her cryptocurrency and fashion, has taken this opportunity to expand her business further. He decided to create a brand specialized in the production of nail polish. The brand will be called Crete and will be strictly unisex, designed for anyone who wants to break traditional preconceptions and accentuate their individuality. During the cameraman’s conversation about Wilkinson’s incident, Yachty himself wore nail polish with Christmas-themed decorations. There is currently no further information regarding this project.
But if this can happen now, it’s because men’s makeup is no longer a taboo in recent decades. In the new society shaped by Millennials and Zoomers (Gen Z), things are changing. Men’s makeup is increasingly becoming a multi-billion dollar industry. The idea of makeup as a feminine prerogative has been overthrown and is now embraced by a large number of people who identify with gender-neutral.It is no coincidence that in recent months we have seen the release of beauty collections by many rappers: from Travis Scott to his brother-in-law Kanye West, to the new skin care line by Pharrell Williams, and to the scented candles by Drake. Rihanna has also created a beauty line exclusively for men. The men’s makeup revolution is unstoppable.