Fred Perry is the latest brand that in the last two years joined the tie-dye trend. On the list, we also have Adidas and Jordan. Since last year the tie-dye became once again one of the most popular trends of the season, and this summer is still going strong, maybe thanks to the social TikTok where millions of teenagers can’t get enough of it.
So for celebrating their 20th anniversary, Fred Perry created an exclusive capsule collection inspired by the psychedelic subculture of the 60s and 70s. The collections include only three products: a long sleeve t-shirt, a bucket hat and of course a polo shirt. Each piece is handmade so it’s impossible to find one similar to another.
The iconic Laurel Wreath defined a generation and has always been a symbol of individuality. The logo embroidered on the chest encapsulates a universe made of music, rebellion and street style in which teenagers can relate to.