Since the official presentation of the Jordan 1 in collaboration with Dior during the Dior Men Autumn 2020 fashion show, they quickly became the most hyped sneakers of the season. The shoes, that will be available both in the High and Low version, are made of soft Italian calfskin in grey and white, with a revisitation of the branding. The AIRDIOR will be printed on the tab, the tongue and the Wings Logo. A key detail of the sneakers is the swoosh, which features the Dior Monogram. Then a translucid sole with the Dior logo printed on one side and the Wings logo on the other completes the look. The retail price will be around 2.000 dollars and only 8.500 pairs will be released.
The two sneakers will be release throughout and exclusive online experience: people will have to register on a specific website to join the raffle. If they’re lucky enough to win, they will receive a message with the instructions for the release. Dior then specific that even if they receive the message, the person might not be able to buy the shoes online, but instead they can join the release in-store where the sneakers will be available until they’re out of stock. The release of the two Air Jordan 1 will be celebrated with a capsule collection which includes casual and formal wear. The collection is a perfect balance of the Jordan and Dior design, with outfits and accessories inspired by street culture, like the bucket hats, scarfs and leather accessories. All the outfits will feature the Air Dior logo.
The accessories and the ready-to-wear Air Dior Collection will be available from July 8th in the Selfridges boutique in London, Paris Saint-Honoré, and the Dubai Mall.