The clips and shots of Gucci’s Après-Ski campaign, one of the latest works led by Alessandro Michele for the Fw 22/23 season, are already circulating on brand’s website and on the various social platforms. In terms of campaigns dedicated to the winter holiday season, the Florentine maison has definitely had particular talent and intuition in recent years. It might be for the mood of charming and opulent nostalgia that envelops these Christmas scenarios on which the Gucci universe always lets snow sensations of warmth, luxury, irony and lightness.
This year the new Gucci Après-Ski collection, as we can deduce from the name, has skiwear and winterwear as its protagonist, presenting a vast range of garments and accessories for the mountains and holidays in the snow.
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The campaign, immortalized by the lens of photographer Mark Peckmezian and with a video by Akinola Davies jr, shows the protagonists in a chalet during a mountain holiday in a wonderful suggestive background crowned by breathtaking peaks and snowy landscapes. In this scenario, the unmistakable garments of the capsule collection stand out, including heavy and warm coordinated suits, padded jackets, knitwear and lots of accessories redesigned for winter.
Some of the most iconic bag models of the house are re-proposed such as Gucci Horsebit 1955, with the classic monogram, Gucci Diana revisited with the Trefoil brand, the GG Matelassé leather duffel bag, the GG Marmont made with fuzzy fleece lining, a key detail throughout the collection.
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With this very exclusive line, Gucci takes the opportunity to unveil two collaborations: the one with the Italian manufacturer of luxury suitcases and trolleys FPM Milano, and above all the renewed one with Adidas. The Apres ski capsule largely consists of the partnership between the brand of the Kering group and adidas, which is renewed with other co-branded prêt-à-porter garments and trekking footwear in which the charming retro aesthetic typical of Alessandro Michele stands out, combined with the codes of the sports brand.
A noteworthy piece of the collection are the adidas x Gucci boots which feature the typical characteristics of hiking boots. They come in multiple neon colors and include metal eyelets, rope laces, and a 52mm layered lugged sole.
The classic Gucci monogram takes over jackets and trousers, which are paired with mountain boots with Three Stripes on the sides. Shoulder bags, hats, ski helmets and ski goggles from the Gucci Eyewear collection complete the collection.
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All Gucci Après-Ski garments and accessories are now available online and in a series of special pop-up stores located in Courmayeur, Cortina, Courchevel, Verbier and Kitzbühel.
