The long-awaited fragrances that Zara has created in collaboration with Jo Malone CBE, the founder of the British namesake perfumes brand Jo Malone London and Jo Loves, are currently available in stores and on the Zara website.
The project of combining these two brands in a product is much more consistent than it seems. Jo herself did not hesitate to admit that the style of her brand and that of Zara really have a lot in common.
And it is precisely for this underlying affinity that the 8 fragrances by Jo Malone for Zara, that make up the “Zara Emotions” collection, are destined to be a must for the winter 2019-2020.
What makes these fragrances desirable is not only their affordable price but also their intrinsically specular character to Zara’s fashion system.
Their genderless and modern concept, the possibility of collecting them and even combining them together beautifully reflects the mix&match imaginary that has made and still makes of Zara the champion of democratic fashion.
To confirm this idea there is also the recent Vogue’s interview in which Jo Malone tried to describe the fragrances of Zara Emotions by associating each perfume with a look, a garment or a particular fabric:
“ 0.1 Vetiver Pamplemousse – A fresh white cotton shirt, a luxury for all days.
0.2 Waterlily Tea dress – A delicate chiffon from the ’20s glamor
0.3 Ebony Wood – An intense plum-colored shirt and wild berries with tight jeans, which denote the spirit of adventure.
0.4 Amalfi Sunray – This is a kaleidoscope of colors: blue, pink, emerald green and turquoise, for a joyful summer dress to wear with flip-flops.
0.5 Tuberose Noir – The perfect black dress, symbol of classic Hollywood glamour.
0.6 Fleur D’Oranger – Royal and for moments of celebration. To be combined with white chiffon, heavy and embroidered lace that emanates innocence.
0.7 Fleur De Patchouli – A studded headband, a leather jacket and rock-loving biker boots.
0.8 Fleur D’Oranger – Eclectic and electric! To combine with a selection of fabrics: leather, tweed, chiffon and velvet. ”