In 2019 the Spanish fast-fashion giant debuted in the beauty world with a line of lipsticks. Last year she created perfumes in collaboration with Jo Malone. This year, precisely on May 12, Zara Beauty will launch its first makeup collection designed and formulated for anyone who wants to use it. “Regardless of skin color, gender, age or personal style“, as the brand emphasizes. The ingredients are vegan, the formulas are clean, the packs are recyclable, and over 175 colors to choose from.
“When Zara contacted me to lead the creative direction of Zara Beauty, I saw the opportunity to create something that everyone would like to use, “said makeup artist Diane Kendal. Creative director of Zara Beauty and creator of many of the best beauty looks from the leading fashion shows in London, New York, Paris, and Milan. “Zara has always achieved such diverse audiences, and I wanted to bring the same great vision into beauty. I am very proud of what we have created. A wide range of consciously unique formulas for eyes, lips, face, and nails. Thanks to the multiple looks, the collection celebrates what I believe is most important in our industry. There is no beauty, only beauties,” Kendal added.
The new Zara Beauty collection, available on May 12, will be present on all platforms in Europe, the United States, China, South Korea, Japan, Australia, and New Zealand. Inspired by the Z of the brand logo, the entire line is inclined and characterized by elegant and refillable packaging. “Instead of orienting its concept towards a specific target market, something ubiquitous in the beauty industry, Zara has chosen to cover the entire market with a revolutionary line. It is flexible, and you can achieve any look for any beauty with its products. This is what inspired our global message for the brand: to celebrate something that is for everyone,” added Fabien Baron. Creative director of the creative agency Baron & Baron, he developed the packaging, the brand concept and took care of the launch, strategy, and creativity of the 360 ° collection.
Finally, nine talents of photography, including Steven Meisel and Mario Sorrenti, immortalized the shots for the advertising campaign with their vision of beauty. A series of beauty looks created by Diane using products from the new, highly anticipated collection.