A magic moment for Pierpaolo Piccioli, Creative Director of the Maison Valentino: a few days ago won the Best Womenswear Designer Award 2020 by the Council of Fashion Designers of America. And now the release of the new Voce Viva fragrance, for the occasion the brand opened a new Instagram account, Valentino Beauty that follows the process behind their beauty line. The fragrance imagined by Pierpaolo Piccioli as a voice that brings a message of joy that invites every woman to inspire each other.
The designer chose the singer and actress Lady Gaga as the face of the new fragrance. Ten albums, 1 Oscar, 2 Golden Globes, 1 Bafta and 11 Grammy, an amazing voice and a strong stage presence. Provocatory, outrageous, always busy, Lady Gaga at 34 years old is a global icon.
The Voce Viva fragrance is a new warm floral fragrance from the storied fashion house, created by Honorine Blanc and Amandine Clerc Marie. Notes include Italian bergamot, orange blossom absolute, vanilla, crystal moss accord. The bottle has the brand’s iconic rock stud detail on the red Valentino cap, the metalled details inspired by the Roman buildings of the ‘500 and ‘600.