It was 2019 when Juventus launched their first Icon Collection inspired by the 90s street style. Today the football club released a new collection that celebrates that decade, the music and the lifestyle. The collection includes Juventus values and street style elements, it reflects their approach and their innovative vision. Juventus chose the DJ Loco Dice as the face of this new collection, which always supported the team and always joins with passion all their initiatives and victories.
Every piece, both for men and women, can easily adapt to every look to express everyone’s personality. The graphics are inspired by the glorious uniforms of the 90s, while the main colours, black and white, features some orange details. The fits are loose and contemporary.
Another great achievement for Juventus. Recently the team, according to the Most Instagrammable Football shirts list made by compare.bet, the black and white club was in the first place. Also thanks to the player and entrepreneur Cristiano Ronaldo.
The collection is already available at store.juventus.com