Every year the Auditorium Parco della Musica in Rome hosts the Rome Film Festival. Red carpet, international stars and the film market animate the Roman locations where the festival takes place. But in addition to the halls of the Auditorium, the Casa del Cinema and the Business Street, there is a location in the heart of central Rome that for a while makes us experience the Christmas atmosphere: we are talking about the Gift Room. A beautiful “cinema living room” set up in the Hotel Bernini Bristol in Piazza Barberini where there are many brands and many gifts for celebrities, and now in its sixth year, the project aims to create productive synergies between the world of cinema , brands and media.The partner brands participating in the project can perform numerous seeding activities in collaboration with national and international celebrities within the elegant space and at the same time the media can carry out interviews and shootings, in a private context. glamor.
There are many participants and we go from jewelery brands like Vu Elle and Ottaviani to producers of Moorish heads like Versus to event organizers like Sweet in Love. We have beauty houses like Cotril, Dermamente, Dermalogica, Ema Bart, up to the Villa Brasini beauty clinic. Also present was Campo Marzio, a Rome brand of bags and accessories, Voile Blanche of shoes, Marco Melis of sunglasses and finally Giannetto Portofino, a brand that produces men’s shirts. This year also the Rome fashion influencer Maria Vittoria Cusumano made her presence.
The Gift Room is an important opportunity to give visibility and resonance to the brands that can thus add value to their communication and marketing activities.