Achille Lauro presents 16 Marzo “L’ultima notte”. This is his second book, published after a year from “Sono io Amleto”, and after one week is already a bestseller. “What happens after a love story changed us, made us suffer and intoxicate like poison? A toxic love can be cured with more love”. These are the first thoughts behind Achille’s new book that on board of the DeLorean (the famous time travel machine from “Back to the Future“) time travels, re-lives and analyze his past, present, and future.
His last night describes in a story that shares moods, truths, visions, madness, awareness, growth, fear and courage. Achille Lauro tells who Lauro De Marinis is and look at him as an outsider, for the first time not like a young boy but like a man, that during a dark blue night transform his thoughts and let them out. Achille is aware of his multifaceted personality and his not afraid to show it to the world.
“I was aware that in order to make an impression I had to three things: change my attitude, change the way I speak and get a new pair of shoes. New, polished and glossy. A classic and elegant pair of black boots. Who never asked themselves why the best sellers wear the best clothes. Welcome to the world where appearance matters” tells Achille in the second chapter. “A good seller needs to convince his customers and to do so he needs to be worthy of their trust. Then you need to play the part and appear as the best version of yourself. Just like you’re acting in a play. I decided to bet on my shoes a belt: two accessories that would enhance a simple outfit. Black shirt and classic black pants became my uniform; paired with a pair of expensive boots and leather belt, I could convince anyone. I changed the way I talked by polishing my accent. I changed the way I argued and transform it into conversations. I finally understood that there is no space for fights in business, but smiles and compromises. Calm is a virtue”.
Achille’s multifaceted personality shined during the latest edition of Sanremo. His performances left everyone amazed and people couldn’t stop talking about it on social media, transforming Achille in a phenomenon. Twitter and Instagram were full of pictures, comments, praises and memes. Lauro was the most searched person on Google in correlation to the Festival.