PUMA and Neymar Jr. partnership is one of the most anticipated in the football’s industry at the moment, especially after finding out that the deal was for 25 million a year. Now the brand released Neymar’s own King Platinum model, which are now available in limited numbers. The PUMA King Platinum x Neymar Jr. revisits the iconic PUMA King in a modern key with lighter materials, a RAPIDSPRINT outsole, a tongue inelastic material and a stud system much is more suitable for today’s fields, especially for sprinters like Neymar.
The collaboration features the new logo of the PSG star, extremely different from the one he had for his deal with Nike. With a vertical development and soft lines, the new logo is featured on the internal heel of the boot, while it entirely covers the band on the outside of the foot, a traditional touch for PUMA that symbolizes the strength of the deal between the brand and the football player.