You can now purchase Chanel eyewear collection online! The brand inaugurated its virtual boutiques to sell eyewear for the first time. The press release coincides with the update of the homepage of their website, which now offers the possibility to buy the accessory online. Pharrell Williams stars in the campaign while wearing a pair of oversized rectangular-frame sunglasses in black acetate and a printed motif reminiscent of tweed fabric. The production of the glasses is under the license of Luxottica and pre-announce the entrance in the world of digital shopping by the brand: the luxury virtual experience accompanies the customer in their choice of the frame, with pictures and information, anticipating the purchase in-store or directly on the site.
On the website is already available the Chanel’s fall 2020 eyewear collection, over 300 styles from butterfly shape, cat-eye, aviator to maxi hoops, in neutral shades such as black, brown, white and tortoiseshell print acetate. We love the Chanel frame with integrated visor and the sunglasses with chain detailing inspired by the famous shoulder strap designed by Gabrielle Chanel in 1955 for the iconic 2.55 bag.