In the 1980s, Nike launched the Air Force III for women, accompanied by the slogan: “Who said a woman was not meant to fly?”
Since then, the brand kept on producing collections and campaigns for its female customers and sportswear lovers. Today Nike make one step forward with the release of an apparel collection created for the basketball players. The Nike Swoosh Fly collection, thanks to the suggestions of champions such as Sue Bird, Elena Delle-Donne, A’ja Wilson, Breanna Stewart and Sabrina Ionescu, prefects the essentials of the technical sportswear wardrobe and adapt it to the needs and curves of the female body. The result is 8 pieces, a mix between on-court and off-court, from the classic basketball jersey to sweatpants made in soft material.
The basketball athletes will not be forced to buy menswear products and try to adapt it to their body anymore. The Swoosh Fly Crossover Short, instead of having the traditional cylindrical shape will sinch the waist and leave more space on the thighs. The Nike Basketball Swoosh Fly will be available worldwide from July 10th both online and in-store.