2021 is definitely the golden year of beauty entrepreneurship. Not a month goes by without the announcement of a new beauty line launched by a star. The latest in the series is nothing less than Jennifer Aniston. After her experience with the collagen supplements Vital Protein, now she also launches into the field more closely bodycare and haircare. The 52-year-old star last weekend announced on Instagram the arrival of Lolavie.
A name with secret meaning, Lolavie for Jennifer Aniston has enormous value. As soon as the first reference came out, a perfect spray both as a detangler and as a thermoprotector, is the summa of what promises to be the brand: of natural derivation, without parabens, silicones, sulfates and gluten free.
And if it is true that there are no celebrities without its beauty line, Lolavie has its own coherence. First, Jennifer Aniston’s hair because they have their own lives, their own audience, their own huge success.
Secondly, the actress of Friends has a great experience in the field of beauty that goes from being for years ambassador of Aveeno, to co-founding the brand of haircare Living Proof. Without forgetting his experience in the world of fragrances with the launch, it was 2010, the perfume Lolavie. We told you that name means a lot to Jen.
