On the occasion of the centenary of the foundation, the Ministry of Economic Development and Italian Post have dedicated to Gucci a commemorative stamp that will be issued in a run of 300,000 copies. The stamp design, printed by the State Printing and Printing Institute in rotogravure, is the result of a collaboration between Gucci and the State Mint. The representation recalls the particular Flora print, made for Gucci by Vittorio Accornero de Testa in 1966. Subsequently, the motif became one of the brand’s main distinguishing features, also appearing in the brand’s latest Aria collection.
For the occasion, a philatelic folder was created, in A4 format with three doors. This contains: the single stamp, the stamp quatrain, a postcard canceled and stamped, a first day envelope and an identification card. The folder (cost €18.00) will be contained in a personalized envelope. To accompany the stamp, was created the bulletin with an article. The latter is signed by the CEO of the brand, Marco Bizzarri, and Alessandro Michele. The stamp is completed by the legend “DAL 1921”, the inscription “ITALIA” and the tariff indication “B”.
The issue of the stamp, in addition to celebrating the very long history of Gucci, accentuates the presence of the brand in the field of collectibles. In general, collectibles perform two functions for a brand: the first is cultural validation, which in this case comes from the same Italian State. But it can also be created through collaborations; the second is to create a wider exposure for the brand that leads it to expand its clientele.
The new Gucci stamp is already available at the Post Offices, the “Filatelia Space”; in Florence, Genoa, Milan, Naples, Rome, Rome 1, Turin, Trieste, Venice, Verona and on the philatelic website.poste.it.