It’s called Les Fleurs. It is the flower shop Jacquemus that will open tomorrow, March 27, and last until April 3. The pop-up store is open from 9:00 to 18:00, will sell a bouquet of ranunculus made in collaboration with the agency Yoann & Marco besides Les Fleurs de Paul. This is a family-run farm of the flowers of the season for four generations, combining “the know-how with respect for the environment,” says la maison. The final touch at the end? Each bouquet will be decorated with fabric Jacquemus previous collections”, in the spirit of upcycling that will surely hit the mark.
“I always dreamed of having a flower shop Jacquemus“, says the designer. “I have always been passionate about flowers, are a continuous part of my inspiration when I create my collections. It is also the intention of wanting to share something other than the clothes at this particular time. “On the other hand, Jacquemus has held fashion shows in a wheat field, and formerly in a beautiful lavender area in Provence.
The decks will have a cost of €30,00, but that’s not all roses and flowers, to stay on topic. The only bad news (if you’re not in Paris), is that the store’s orders, which will be made online on the official website of the brand, will be an exclusive site-specific of Paris. Once ordered, the bouquets can be delivered at home or picked up on-location in the 18th arrondissement. Pre-orders for Les Fleurs by Jacquemus are exclusively available on the Paris and carried on the brand’s official website.
However, the initiative of social is just another proof of how Jacquemus is a master of connect to the community of your brand. The shop will be managed by the sales of the stores of the brand, which are closed due to the block’s measures. Among other initiatives, extra-fashion Jacquemus, there was the opening of a café/restaurant and books with personal pictures taken by the designer with his iPhone.The text size exceeds the maximum.