The beauty and self-care industry is constantly expanding and evolving. Many fashions and streetwear brands lately have been attracted by the possibilities that the sector can offer, and now a few weeks after the partnership between Supreme and Colgate, is the turn of Heron Preston.
The designer, famous for mixing fashion and workwear, is ready to make his debut in the world of oral hygiene by launching his anti-blemish toothpaste, which of course, is going to be orange. For this original project, the stylist collaborated with MOON, a specialized company that deals with breaking down the boundaries between dental hygiene and body care through quality ingredients and an attractive design. And the face of the product is the supermodel Kendall Jenner, already a testimonial of MOON, who in the past collaborated with the brand for a whitening pen.
The product will be released exclusively on StockX, a well-known platform for the resell market of sneakers, streetwear garments and collectables. “StockX is not only everyone’s favourite platform for buying and selling limited edition items, but it is also the lens through which current cultural products come to life. This DropX, in particular, marks our first foray into the world of beauty and we are really excited about to be able to support artists like Heron Preston, MOON and Kendall Jenner,” says Tom Woodger, VP Cultural Marketing of StockX. This limited edition collab will be released today, 28th of October at 01:00 online. Only 350 units are available.