Elodie tells her story through make-up and, to do so, relies on the expertise of Sephora Collection. Thus, it was born the singer’s make-up capsule: two palettes, one eye and one face, a set of brushes and a Lipstain lip tint. A project in which Elodie believed from the beginning by participating with passion and attention in the entire creative process. A collection that wisely mixes accessibility, inclusiveness, fun but also continuous research and quality of work.
Simple to use, suitable for various times of the day and various occasions, the collection is the result of a work that lasted over a year and began when Elodie flew to Paris last January, where the European headquarters of Sephora is located. Elodie is an eclectic woman and artist. Refined and refined on the one hand, attentive to details, harmonies and decidedly pop on the other. Sides that we find in the “palette” of the palettes signed by the Roman singer. While on the one hand there are all the perfect shades to create nude and bronze make-up, on the other the more charged shades of the eye palette stand out, such as MYSS fuchsia, ELODIE yellow ocher and JOAN red. Each nuance takes its name from one of the important people in the singer’s life, private or otherwise. Names especially of women who accompanied her on the path of growth and empowerment.
A great role also for the study of packaging. She was inspired by a collage created ad hoc by her mother, Claudia Marthe Mitai, who was able to capture all the nuances of her daughter’s personality. Elodie has described each of the two palettes with a quote shown on the back of the outer pack of the product and her signature, taken digitally, is found on each piece of the collection.
The Elodie x Sephora collection is available from today 8 January on Sephora.it and from 15 January at the brand’s stores.
