The singer Elodie designed a capsule collection for Puma Women. The new Vinyl Pack was created in exclusive for the AW LAB stores. After the success of the first capsule, Elodie designed for Puma (she’s also the Italian brand ambassador) a new collection inspired by the vinyl trend, where geometrical shapes and colours meet and create a modern and futuristic style, with a high-tech aesthetic. The VINYL Pack, characterized by contrast tint and vinyl details, include two styles of sneakers, the Future Rider Vinyl and the Cali Sport Vinyl, as well as a series of T-shirts, tops and shorts.
“This collection reminds me of the 90s, the inflatable backpacks, the neon coloured pen that I used to write with on my friends’ diaries. Now a few years passed by, but I still like to play and experiment with colours just like when I was a kid” said Elodie. The VINYL Pack collection designed by Elodie is now available online in exclusive for aw-lab.com and every AW LAB store.
Recently the 2nd phase for Elodie started not only with a new look, but also with a new summer hit, Guaranà, as well as a possible wedding with her boyfriend, the rapper Marracash.