In February 2019 the singer and actress Rihanna released on the market her beauty line Fenty, including, the now famous, foundation range perfect for every skin tone that completely revolutionized the beauty industry. After she was back under the spotlights and surprised her supporters with the launch of a lingerie line. The underwear collection Savage X Fenty quickly became the perfect brand for representing women, from petite, to plus-sie, to curvy, to whoever has any perfect imperfection. Rihanna then came back this year with a special collection for Valentine’s Day realized in collaboration with the designer Adam Selman, that left little space for imagination and a lot of space for any fantasies.
These days Rihanna announced the new Savage X Fenty lingerie collection on Instagram. The pop star not only was on of the protagonist of the campaign, next to her muses in a series of revisited “homemade” shots creative directed by the artist Rafatoon, but also invited her followers to join an online casting to become part of the campaign.
The new Savage X Fenty is now available online, and it’s a true celebration of summer with its vibrant colours and silhouettes that leaves little to the imagination.
