At the end of 2021, Lyst officially published the “Yearin Fashion” report, in which the hottest collaborations for this year are mentioned. As per the trend already inaugurated in 2020, consumers’ attention has entirely shifted to online, with social networks Instagram and especially TikTok playing a fundamental role in amplifying and spreading new fashion trends.
To make it the master, the collaborations made in partnership with gaming: one above all the Balenciaga for Fortnite, which has seen an increase in searches for the luxury brand of + 49%.
Online, the hashtag #72kfashion has reached over 220 million views on TikTok, among the most searched products the Rolex Submariner and the Bottega Veneta Mini Jodie Bag.
Nike’s Air Force 1 has won every competition for the sneakers sector, but the absolute first place belongs to the Yeezy x Gap partnership.
As we have already told you, Balenciaga is the hottest brand for 2021.