From today February 7th until March 7th, you can win with a digital treasure hunt, the exclusive ‘Karl Knit Kit’, with everything you need to make a sweater signed by Lagerfeld. What is it about? We are talking about an innovative treasure hunt signed by Karl Lagerfeld & The Woolmark Company.
A collaboration that continues from the relationship started in 1954, the year in which Karl Lagerfeld won the Woolmark Prize at just 21 years of age and that today, The Woolmark Company celebrates the designer’s art with a special project. An online challenge to win the Karl Knit Kit, a box with do-it-yourself tools to make one of the garments personally imagined by Lagerfeld by hand.
The kit will contain balls of Australian Merino wool, 100% renewable and biodegradable natural fiber, information sheets to create one of the four unisex sweaters conceived and designed by Karl Lagerfeld, a hat, a scarf or a headband, together with all the needed for knitting. The irons and pins will obviously be personalized.
To win the pits up for grabs, 777 in all to pay homage to Karl Lagerfeld’s favorite number, just register through the codes available on the official website https://www.knitkarl.com/it/it/www.knitkarl.com.
“It is exciting to know that Karl Lagerfeld’s first great result was obtained using wool, and so also for one of his latest projects. The Knit Karl Kit package offers the winner the unique experience that combines the pride of wearing a high fashion garment to the satisfaction of having created it with your own hands, “says Stuart McCullough, Managing Director of The Woolmark Company.