New updates for WhatsApp, which makes a global update in terms of virtual shopping by adding the “cart service” function, thus becoming more and more similar to an online store.
The application thus extends its “shopping experience” by focusing on ease and interaction between customer and company. Specifically, with the shopping cart function, users can browse the catalog made available to them, select multiple products and send the request. Once sent, your order will appear in the chat itself as if it were a text message. In this way, it will be easier for commercial realities to keep track of orders received and manage customer requests. Of course, shopping does not stop only at clothing brands but is extended to any sector: from the home, to food & beverage, to beauty.
It must be said, however, that at the moment there is still no checkout page where you can pay for your order, but it is only a matter of time for everything to be implemented. In the meantime, by updating the WhatsApp app, you will find the new function already available.
As for luxury brands, the results of this introduction on the Facebook group platform cannot yet be assessed. It is certain, however, that if fashion houses such as Gucci, Dior, Prada, Armani and many others have willingly accepted and embraced the shop on Instagram, it is also true that they will be able to evaluate this last tool made available to them. A good way to increase engagement and certainly win over the much loved Gen Z consumers.