From armchairs covered in fabric obtained from the recycling of sun curtains, to stereo boxes made of cardboard. These are just two examples of the products that are present within Green Pea, the first Green Retail Park in the world dedicated to the theme of respect for nature. It was born in Turin and was conceived by Oscar Farinetti, the inventor of Eataly. The mall opened its doors today December 9th.
It is a shopping center with over 100 partners within it spread over 15,000 square meters. In total 5 floors that aim to change the relationship with energy, movement, home, clothing and leisure. Inside you will also find a SPA, a bistro, 100 Vini e Affini, the starred restaurant Casa Vicina and a rooftop bar called ToBe. The main themes are lifestyles, the home, clothing, beauty and idleness, but all linked by a single common denominator which is sustainability.
From a fashion point of view, Green Pea’s project includes 37 stores that will only sell 100% sustainable brands. Not only that, also collaborations with famous names such as Ermenegildo Zegna, Herno, Brunello Cucinelli, Timberland and Patagonia who will sell sustainable products created ad hoc.