PRESENTEDBY: THE KINGDOM OF SNEAKERS IN DUBAI

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After launching its Paris-based store earlier this year, Presentedby now lands inside the Level Shoes boutique in Dubai. Since the opening of its first store in London in 2017, Presentedby has now become one of the reference places for sneakers for some of the most coveted collaborations. And now, in collaboration with Level Shoes and the Chalhoub group, it has opened its most amazing and eye-catching space to date.

Working alongside the award-winning External Reference architecture firm, the two used cutting-edge tools and 3D printing technology to produce key pieces within the store. The experiential space features a 3D printed lattice structure and impressive interactive projections on the floor and walls. They are tasked with showcasing the most exclusive trainers and holographic performances.

You can visit the new Presentedby store now at Dubai Mall, Ground Floor Downtown Dubai, United Arab Emirates, but also the brand’s webstore.

A more or less similar store in terms of “experiential space” is also found in Europe and specifically in London. It’s called the “Home of Originals”, and it’s described as the new fixed stop in town. Inside you will find the most exclusive products and the shop serves as a meeting space for creatives. The Home of Originals store is also green: the store’s design includes an eye-catching 3D printed clover mural where the Stan Smiths contain living plants, and inside you can buy sustainable collections, such as sneakers made with recycled plastics from the ocean.

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