In the fashion world that has always been a mirror of the times, numerous brands have let themselves be carried away by negativity, bringing an almost apocalyptic mood to the fashion shows. Kim Jones is instead of a completely different idea. His goal, in the role of creative director for Dior Homme, is to ward off pessimism, even if only for those few minutes, and he demonstrates it with the recent pre-fall 2021 collection. The show was supposed to take place in Beijing but then pandemic has changed the plans, and it was decided to opt for a show behind closed doors broadcasted in streaming on social networks and on Twitch.
The show begins completely in the dark, and then lights up thanks to a primordial explosion in the background, almost a Big Bang ready to usher in a new era. The models come out and already from the second look, the collaboration with Kenny Scharf, unexpectedly announced at the end of November, stands out very clearly. The idea is to resume the eternal bond that unites the world of art with Dior.
This is how the clothes recall the art of the great artists of the Eighties such as Keith Haring and Jean-Michel Basquiat. A period towards which the designer nurtures a true obsession, and Kenny Scharf proved to be the perfect artist to express it, through joy, fun and chaos. His surreal drawings depicting imaginary creatures in a real hallucinogenic trip for the eyes. They appear here and there on clothing and accessories, from shirts to jackets, to trousers and saddle bags.
The color palette favours predominantly dark colors.