The US brand is already known for its tendency to combine its products with social commitment but this time it has really proven its uniqueness, creating a collection – and consequently also a campaign – dedicated to raising awareness about autism.
“Since 1966, Vans has stood as a champion of individuality and self-expression,” says Vans. “With this project, Vans celebrates the unique aspects of all people. Designed specifically with Autism Spectrum Disorder (ASD) in mind, the ultra-comfortable footwear collection is offered with sensory-inclusive elements including a calming color palette and design features that focus on the senses of touch, sign and sound.”
The collection is designed especially for children but also includes shoes for adults and some items of clothing. In addition to including a softer color palette and details that take into account the sense of touch, all shoes are produced with ComfyCush technology and their design has been specifically made to facilitate the fit and to ensure comfort in movement through construction co-molded with foam and rubber which improves the grip and resistance of the soles and toes of the shoes.
As specified on the official Vans website, this new line is created in collaboration with the International Board of Credentialing and Continuing Education Standards, which contributed in terms of research and knowledge, identifying all the requirements necessary to produce a sensory-friendly collection.
Thanks to this collaboration, part of the proceeds will go to the A.skate Foundation, an organization that allows autistic children to be part of the social context through skateboarding, also supporting free clinics, promoting awareness and educating families on the therapeutic benefits of this sport.
Additionally, Vans made a $ 100,000 donation to the foundation regardless of sales.
The Vans x Autism Awareness line will be available online and in retail stores this month and, to get an idea, the retail price of shoes is around $ 50 USD and that of shirts starts from a minimum of $ 24 USD.