L’OMS has declared the pandemic coronavirus. The world of fashion, entertainment and journalism are moving to bring financial help but above all to reaffirm their support in these dramatic hours. In such a difficult moment, when physical contact is not possible, it is essential that people do not feel alone; it is vital to be convinced that we can get out of it and get out of it.
Vanity Fair , publisher’s guide Simone Marchetti, immediately gave its support by launching a campaign with the hashtag #IOSONOMILANO, to support the Milanese and all those who in the Lombard city have their family, their job, their life. The issue on newsstands from 11 March immediately went viral on social media. To share it, 64 personalities from the world of culture, fashion, design, entrepreneurship and institutions and beyond photographed by Adriano Russo.
But the numbers in continuous and dramatic escalation that led to consider the covid 19 a pandemic, have meant that being in Milan, Rome, Madrid or Wuhan, today is unfortunately identical. #IosonoMilano, has also become #IosonoWuhan, #IosonoPisigi, #IosonoBergamo, #IosonoRoma, #IosonoMadrid, #IosonoTeheran, #Iosonomondo. The #IOSONOROMA hastag just launched was immediately shared by our publisher Maria Vittoria Cusumano and many other Roman celebrities. Because today it is more important than ever to say #IOSONOITALIA #IOSONOMONDO.
Now as has not happened for a long time, we are united, we help each other and we are strengthened in moving forward. Together we can do it and defeat this monster. We must be strong and as they say “hope is the last to die“.
The Vanity Fair number will be available until March 24.