TikTok is probably the most popular app at the moment worldwide, where all the latest fashion trends are launched. We saw it with the case of the JW Anderson cardigan and with the CELINE Spring/Summer 2021 Fashion Show inspired by the new generation of TikTokers. And now, TikTok just announced the launch of the #TikTokFashionMonth, a month-long digital event in contemporary with the New York, Lonon, Milan and Paris Fashion Weeks, in collaboration with brands such as Louis Vuitton, Saint Laurent and PUMA.
“We’ve seen the fashion industry reinvent what luxury fashion means to culture and society through TikTok by bringing fashion into the homes of our community during quarantine,” said CeCe Vu, fashion content partnership lead at TikTok, in a statement about their fashion month.
While Lauren Jenkins, TikTok’s creator communications leader said: “TikTok is where authenticity meets creativity and people are genuinely comfortable sharing their true selves, from personal style to fashion”.
The social event will conclude on October 8th with an event hosted by Nick Tangorra, a fashion shows exclusively for TikTok in which influencers and content creator will wear outfits from PUMA and Alice + Olivia.
“We’ve seen the fashion industry reinvent what luxury fashion means to culture and society through TikTok by bringing fashion into the homes of our community during quarantine,” said CeCe Vu, fashion content partnership lead at TikTok, in a statement about their fashion month. While Lauren Jenkins, TikTok’s creator communications leader said: “TikTok is where authenticity meets creativity and people are genuinely comfortable sharing their true selves, from personal style to fashion”.
The social event will conclude on October 8th with an event hosted by Nick Tangorra, a fashion shows exclusively for TikTok in which influencers and content creator will wear outfits from PUMA and Alice + Olivia.
#TikTokFashionMonth is a genius marketing strategy that competes against Instagram, the social that up until now dominated the fashion industry. But TikTok’s target is not high-class clients but users from 13 to 24 years old, a big chunk of the market that Facebook and Instagram are loosing. Lastly, the event wants to solidify their relationships with big international companies to fight against the limitations imposed by the United States Government.
