Glenn Martens and Renzo Rosso are thoroughly familiar with the concept of irony. It is no coincidence that their match with Diesel is perfect. On the other hand, irony, together with the quality of denim, has always been the brand’s signature style.For the latest capsule of the brand, inspired by the brand’s heritage, Martens and Renzo Rosso looked at things just with irony. The collection is an ironic and meta-referential shot of the thousand collaborations that dominate the fashion industry. Except in this case. Diesel collaborates with himself, and the name of the collection is, in fact, Diesel x Diesel.Accompanying it is the surreal Fake Smiles campaign, in which a deliberately exaggerated smile is printed on the faces of the models.
The collection consists of 24 items that recall and celebrate vintage Diesel pieces, updating them for 2021. The aesthetic is decidedly North American, inspired by the research trips that Renzo Rosso and his team of designers made in the late 1980s. The preppy world, on-the-road and workwear are the main inspirations: a college jacket in leather with a ruined effect; the mixed coat of shearling, cotton, leather, and jacquard wool; the vest in treated leather with patches.
Denim is an essential element: the most notable example is a straight-leg silhouette with applied leather details also inspired by a piece from the late 80s and four other models of trousers flanked by sweatshirts, miniskirts, and repurposed shirts like their archival versions.
The new Diesel x Diesel capsule collection is available today, March 24, online on the brand’s official website and in all Diesel boutiques.