Diesel launches Hyperoom, a virtual showroom created thanks to the OTB Group that will showcase the Spring/Summer 2021 collection. Hyperoom will offer a hyper-real immersive shopping experience and the platform will allow you to go around the virtual showroom guided by the sales-experience via live-chat. “We always need to see the positive side of everything. 2020 was a difficult year but, it stimulated our creativity and made us think about what we could offer in a digital space,” says the CEO of Diesel, Massimo Piombini. “With these tools, we set a new standard for the industry in the digital transformation. Hyperoom is the ultimate virtual shopping experience”.
The experience starts with a virtual window that creates an emotional connection with the customers and shows the mood behind the outfits. From there, it develops an interactive arena where the clients can explore the collection throughout exclusive content.
The portal offers the possibility to see in details and up-close the products with relatives info, as well as a 360° view of some of the best outfits from the collection, like the denim that it’s still the main focus of the brand. A dedicated space shows how the outfits look on, with high-quality images that almost reproduce the physical sensation of the products. An easy and intuitive interface allows the customers to complete the orders easily. Of course, Diesel didn’t forget about its sales assistants that will guide the customers’ step by step. The platform involves all the brands part of the OTB Group (Diesel, Maison Margiela, Marni, Paula Cademartori, Viktor&Rolf, Brave Kid, Staff International). The group collaborated for the realization of the project with Accenture, society specialized in offering the best digital experience to its customers.
The portal offers the possibility to see in details and up-close the products with relatives info, as well as a 360° view of some of the best outfits from the collection, like the denim that it’s still the main focus of the brand. A dedicated space shows how the outfits look on, with high-quality images that almost reproduce the physical sensation of the products. An easy and intuitive interface allows the customers to complete the orders easily. Of course, Diesel didn’t forget about its sales assistants that will guide the customers’ step by step. The platform involves all the brands part of the OTB Group (Diesel, Maison Margiela, Marni, Paula Cademartori, Viktor&Rolf, Brave Kid, Staff International). The group collaborated for the realization of the project with Accenture, society specialized in offering the best digital experience to its customers.
