Finally, the 2020 summer sales have been announced and will start on the 1st of August all over Italy. The lockdown changed the way we shop, after three months of online shopping and the reopening of the stores that now incorporate different safety measures. Until today if and when the sales season would actually take place was uncertain, but thanks to an agreement during the Region’s conference head by Stefano Bonaccini we finally have a date. The goal is to protect the interests of the companies and retailers, and second the request of the Federazione Moda Italia-Confcommercio.
But not everyone agrees with this decision: many suggested more freedom and extend the promotions, even more, to help retailers get back on track after the difficult period. The choice of starting the sales season all over Italy at the same time is to avoid travel between regions.