Diesel, a revolutionary brand in the fashion and jeans industry, launch on the marlet Diesel Upfreshing, the new capsule collection that thanks to an innovative technoloy protects from microbes and bacteria. Is called Protector Shield, and it’s a treatment that is applied directly on the fabric that combined with a certified anti-bacteria and anti-microbes product and a barrier against any droplet transform the garments in a wearable protection against any germ.
But it doesn’t stop here. Thanks to this solution, is possible to wash the clothes less frequently, in this way it consumes less water and energy, and reduce the environmental impact. The capsule collection include 20 basics like denim, t-shirts and sweatshirts selected from the Diesel SS 2020 collection, already available on www.diesel.com.
It’s not the first time that Diesel creates a project that focuses on sustainability. This reminds us of last year’s capsule collection in collaboration with Coca-Cola. The two brands realized a series of looks with recycled materials, including fabric derivate from Coca-Cola bottles made with Pet. The denim pieces were made by 38% with fabrics obtained from recycled pet bottles, while the sweatshirts were made by 52% with recycled cotton and 48% of pet, equivalent to 9 Coca-Cola plastic bottles.