June 21 will represent a historic date for Diesel. For the first time ever, the Renzo Rosso brand will be on the next Milan Fashion Week catwalk. Historically, it used to present its novelties through personalized events and far from international fashion’s usual appointments. But this year, the Otb label will change its habits. After its first campaign and capsule collection, the summer 2022 collection is also signed by the new creative director Glenn Martens. Although the event will focus on menswear, it will mainly consist of numerous all-gender items and high versatility.
“The show represents an important step in Martens’ role in overseeing the brand’s creative identity, design, and communication strategy.” This is what we read in a very recent note from the brand regarding the change of pace planned for the coming months. A new proposal born of the will of the CEO Massimo Piombini to bring the Vicenza brand back to a more prestigious market segment than in the past.
Besides Diesel, the Otb group also includes Maison Margiela, Marni, Viktor & Rolf, Amiri, Staff International, Brave Kid. The net financial position of the group remains positive. It improved by over 50 million euros in 2020, reaching 175 million euros, compared to 124 in 2019, also taking into account investments that have increased compared to the previous year and the pandemic’s impact, especially in the first half of the year. The group’s EBITDA is equal to 176 million euros. The EBIT is positive for 13.5 million euros compared to 17.7 in 2019.