This year marks Gucci ‘s foundation’s centenary, a crucial milestone that includes a substantial series of celebratory events. According to what has been declared, we will see as many as one hundred and fifty related events over the next few months. Collaborations are expected, exclusive capsule collections and various celebrations. For the moment, none of them have yet been officially revealed. But the rumors are not long in missing, and so in the last hours, some surprising rumors have emerged.
It seems that Maison has an unprecedented partnership in store for us with Balenciaga.It promises to be ready to open a new horizon within the fashion system. A completely unexpected union, the one between the two brands, which, however, remember, belong to the same company, the Kering group. They also share another point that should not be overlooked. They have devised an aesthetic revolution, carried out by their respective creative directors, in the name of a new concept of luxury and beauty.
The partnership between the two will give birth to a limited-edition line, consisting of a few co-branded pieces inspired by the streetwear scenario to bring the young generation closer together. François-Henri Pinault, Kering’s president and CEO told Vogue Business that “The collection will include a new focus on bags and more exclusive products for more localized consumer bases.“
The project will be unveiled on April 15 at 14:00 on the occasion of the release of “Aria”. This is the short film created by Alessandro Michele to present the Fall 2021 collection of the Florentine brand.