And since 2015, Alessandro Michele, as Creative Director, has introduced a new narrative, full of symbolism and fueled by a new emphasis on words. Alessandro believed in the power of the word, formulating a debate capable of inspiring and promoting change. With a single word or a sentence, the Gucci collections have become a message of love, freedom, inclusion. An opportunity for self determination and self-expression through fashion. Freedom of expression arises from the idea that no two people in the world are similar to each other because each of us is an individual in itself. Similarly, there will not be two perfectly identical interpretations of the same work of art. Fashion, as an art form, then becomes a game: connect the dots, fill in the empty spaces, find the joint.
Following these ideas, Gucci sent its virtual guests the GUCCIQUIZ !, an ironic and unconventional publication with crosswords, games, and puzzles edited with the collaboration of Keesing PRS Italia and the support of the Sunday Quiz editorial team. Through these puzzles, the guests will discover the details to participate in the Aria collection’s digital presentation, designed by Alessandro Michele.